Phyna predicts Nigerian streaming industry will soon collapse

Former reality TV star-turned-streamer Phyna has predicted that Nigeria’s growing streaming industry will soon collapse, blaming the trend on creators who prioritise virality, “clip farming” and sensationalism over meaningful content.

Speaking during a recent livestream with Jeffrey Benson, Phyna argued that many Nigerians continue to promote streamers who go to extreme lengths, tell lies and stage stunts simply to generate clips and attract more viewers.

She said the pressure to remain viral had pushed several streamers to abandon genuine niches and focus mainly on controversy and entertainment.

“Streaming in Nigeria will soon collapse because Nigerians push streamers that clip farm, go crazy and tell lies just to entertain streams. I was crazy when I started but I decided to chill because I am a lady and I can’t keep up with that,” Phyna said.

She urged her fellow streamers to focus on creating meaningful and impactful content instead of constantly chasing clout and online attention.