Speaking on a recent episode of the When We Sit podcast, the rapper said Ghanaian musicians often have to fund their careers independently because securing financial support from local businesspeople can be difficult, even when they present detailed business plans.
Sarkodie contrasted this with Nigeria, where he said wealthy individuals are more willing to take financial risks to support homegrown talent, giving Nigerian artists an advantage in the African music industry.
“What Ghanaian artists do is organic. I give a business plan, even with that, it is hard to get some people to come in. But in Nigeria, I think they take a lot of risks. Most of the rich people with money take a lot of risks to put their people on,” he said.
The rapper also highlighted the huge financial commitment required to stage a show at London's O2 Arena, noting that the cost could be overwhelming for artists without substantial financial backing.
“If I break down what it takes to do the O2 Arena, you will freak out, but then we still have to do it,” he added.
Sarkodie further recalled meeting Nigerian billionaire businessman Tony Elumelu and being surprised by the amount he disclosed he was investing in a Nigerian artist whom the rapper believes represents the future of Afrobeats.
He urged wealthy Ghanaian business executives to emulate their Nigerian counterparts by investing in local musicians, arguing that greater financial support could help Ghanaian artists expand their reach and compete more effectively on the international stage.
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